What is the Performance Tab in Pollen and Why is it Useful?
The Performance tab in Pollen is your all-in-one dashboard for understanding how your content is performing across multiple platforms — including Facebook, Instagram, LinkedIn, YouTube, Google Analytics, and Google My Business. Whether you're tracking engagement metrics, evaluating trends, or reporting on campaign success, this tab consolidates everything into one centralized space.
- Pollen Tab (Unified View): This tab aggregates all your performance data across platforms into a single view, allowing you to compare cross-platform trends and identify high-performing content at a glance.
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Platform-Specific Tabs: Each connected platform has its own dedicated tab that displays core engagement metrics like likes, comments, shares, impressions, and video plays. This makes it easy to drill into what’s working (or not) on each channel.
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Date Range Filters: You can toggle between quarterly and yearly views to evaluate recent campaign performance or track long-term progress. This is especially helpful for planning around seasonal content or benchmarking year-over-year growth.
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Google Analytics Integration: View web traffic metrics alongside your social media analytics to understand how your content is driving clicks to your site. This includes data such as page views, bounce rates, and referral traffic.
- Google Analytics measures the following criteria: sessions, total users, paid social, organic social, referral, and unassigned.
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Google My Business Integration: Track your local presence with data on profile views, direction requests, phone calls, and website clicks directly from your Google business listing.