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How to Use the UTM Feature in Pollen

Learn how to use Pollen’s UTM tracking feature to add campaign tracking links to your posts. This step-by-step guide walks you through enabling UTM parameters for each social platform so you can measure link performance in your analytics dashboard.

Step-by-Step Instructions

  1. Create a New Post
    Start by drafting your content in the Create a Post screen within Pollen.

    create post tut

  2. Add Your Link
    Include the link you want to track in the body of your post.

    add link

  3. Step 3: Choose a Campaign (Optional but Recommended)

    Before saving, select the campaign you'd like to associate with this post. This helps organize your content and enables deeper analytics reporting within Pollen.

    campaign optional

  4. Select the Channels
    Choose the social media channels (e.g. Facebook, Instagram, LinkedIn, TikTok) where you want the post to be published.

    social media select

  5. Navigate to Each Social Tab
    Once saved, hover over to each individual platform tab to apply UTM settings separately.

  6. Toggle on “Apply UTM Tracking Link in This Post”
    Turn this toggle on for each platform where you want tracking enabled.

  7. Repeat for All Channels
    You must enable this toggle separately for every social media platform selected in your post. For example, turn the UTM toggle on in the Facebook tab, then repeat in the Instagram, LinkedIn, or TikTok tabs as needed.

  8. Confirm and Publish
    Double-check that the UTM toggle is turned on for all platforms, then go ahead and schedule or publish your post as usual.

Pro Tip

UTM tracking works best when your destination URL leads to a site where you can view analytics (like Google Analytics or your own CRM dashboard). Make sure your website supports UTM parameters for accurate campaign attribution!

✅ You’re All Set!

Once your UTM toggles are enabled, you’ll be able to view the tracked post’s performance from your Analytics tab in Pollen.

Still have questions? Reach out to Support or visit our full Knowledge Base.